Google Ads & Performance Marketing Specialist
Evidence-first performance marketing. I independently planned, launched, refined and analyzed Google Search and YouTube campaigns.
Independent Google Ads campaign management
I'm Swapnil Barot, a Google Ads & Performance Marketing Specialist focused on paid media for Google Search and YouTube, with hands-on experience across the full campaign lifecycle — from keyword research and audience targeting to bid strategy and performance analysis. I independently planned, launched, and optimized these campaigns for self-directed affiliate offers using ClickBank as the affiliate platform.
The Search campaign’s keyword-level diagnostics included Quality Score 8+ and Above Average ad relevance and landing page experience ratings. The YouTube campaign recorded a 43.30% view rate.
Open to Remote
Google Ads campaign execution and analysis
Practical skills developed through independent campaign management across Search and Video advertising.
Paid search & video advertising
- Google Search Ads (PPC)
- YouTube In-Stream Ads
- Responsive Search Ads
- Match Type Strategy
- Negative Keyword Management
- Quality Score analysis
Audience & targeting
- Audience Segmentation
- Interest-Based Targeting
- Demographic Targeting
- Device Performance Analysis
- Placement Performance Analysis
Analytics & optimization
- Search Term Report Analysis
- Auction Insights Analysis
- Video Quartile Retention Analysis
- Campaign Performance Reporting
- Google Analytics 4 (GA4)
Campaign research & strategy
- Keyword Research
- Competitor Analysis
- Search & Video Campaign Planning
Tools & platforms
- Google Ads
- Google Keyword Planner
- ClickBank
Google Skillshop verified credentials
Four active Google certifications covering Search, Video, Measurement, and Analytics.
Google Ads campaign performance
Two independently managed campaigns with documented setup, strategy, and results.
Google Search Ads — Branded Search Strategy (2024)
A precision-focused Search campaign built to acquire high-intent branded traffic within the health and wellness industry. The campaign was structured around Exact Match and Phrase Match targeting with Search Terms Report analysis and negative keyword refinement.
Performance results
Source: Google Ads account data for this campaign.
Optimization & Management
- Reviewed Search Terms Reports to assess alignment with branded search intent.
- Refined negative keywords based on Search Terms Report findings.
- Refined Responsive Search Ad assets for message relevance and alignment with branded searches.
- Monitored Auction Insights and impression-share metrics to assess ad visibility and competitive positioning.
Quality diagnostics
Search impression share
The campaign used exact- and phrase-match branded keywords to focus on product-specific searches. I reviewed impression-share metrics to assess ad visibility within eligible search auctions.
| Metric | Value |
|---|---|
| Search Impression Share | 16.13% |
| Search Top Impression Share | 15.24% |
| Search Absolute Top Impression Share | <10% |
| Search Exact Match IS | <10% |
| Search Lost IS (Rank) | 56.45% |
| Search Lost Top IS (Rank) | 57.62% |
Architecture & Strategy
The campaign was built around one principle: precision over reach.
- Branded keyword targeting — focused on product-name searches.
- Match-type strategy — used exact- and phrase-match branded keywords, without broad match.
Google Video Ads — YouTube In-Stream Campaign (2024)
The campaign used Maximum CPV bidding and frequency capping, with demographic and device targeting in the United States.
Performance results
Source: Google Ads account data for this campaign.
Device performance
| Device | Impressions | View Rate |
|---|---|---|
| Mobile Phones | 1,299 | 41.72% |
| Desktop (Computers) | 200 | 53.50% |
Mobile received most impressions; desktop recorded the higher view rate (53.50% versus 41.72%).
Video playback
| Playback milestone | Percentage |
|---|---|
| Video played to 25% | 58.09% |
| Video played to 100% | 33.18% |
Playback percentages use video player starts as the denominator.
Targeting configuration
Broader keyword targeting was intentionally used for this video awareness campaign, while the Search campaign used exact- and phrase-match branded targeting for high-intent capture.
Ad creative
A single skippable in-stream video promoted a health supplement offer, with a “Learn more” CTA directing viewers to a dedicated landing page.
Let's talk
Open to Remote